Aegis Living, whose assisted-living and memory-care communities in three states include 23 in King County, is part of a campaign to help the county’s homeless and homebound seniors.

The company and the Clark Family Foundation, headed by Dwayne Clark, founder and chief executive officer of Aegis Living, have launched Seattle Seniors Strong. The $100,000 community-match campaign is dedicated to Sound Generations and the Pike Market Senior Center. Through May 31, all donations by businesses and individuals to the two organizations will be matched, up to $50,000 for each, by Aegis and the foundation.

Sound Generations administers a meals on wheels program for King County and the Hyde Shuttle, a fleet of 38 vans providing door-to-door service for hot meals, medical appointments, senior centers, and grocery stores.

According to census data, 9 percent of the 450,000-plus seniors living in the region have incomes below the poverty line. The COVID-19 crisis is impacting an already vulnerable population, Clark said.

“Throughout King County, seniors are homebound and lacking companionship and essential items to feel safe and cared for during this unprecedented and challenging time. There isn’t a more important time than now to take care of the generation that raised us,” Clark said.