Desiree Wilkins Finch, who sees the role as advancing social equality for Black people, has been named by the Tacoma Urban League as its new chief executive officer.

Finch’s appointment, which took effect Oct. 30, puts her in charge of an organization whose roots date to 1968 and the civil rights movement. The League provides services, training and advocacy focused on community: education, economic empowerment, health, housing, and justice.

Finch has 15 years of experience in community organizing, organizational development, and strategic planning, She founded Tacoma Black Fund and raised $50,000 for Black entrepreneurs and visionaries.

“Desiree is a natural leader with deep ties to the Tacoma community,” said LaTasha Wortham, chairwoman of the Tacoma Urban League’s Board of Directors. “Her strategic vision, passion for equity, and dedication to social justice make her the perfect choice” to lead the Urban League.

 “I have long supported the League’s mission and look forward to advancing the critical work of ensuring social equality and economic independence for Black people and underserved communities in Tacoma,” Finch said. “This city is deeply engaged in race and social justice action, and I am excited to lead the organization in making sustainable change.”