Inflation has consumers focusing on priorities

There’s a lot of wallet-watching these days.

As Americans continue to navigate inflation, 76 percent report cutting back on spending, up from 67 percent in 2024, according to the second annual Wells Fargo Money Study.

The majority of Americans also say they are making tough financial choices to navigate their lives, including delaying plans with hefty price tags such as travel, homeownership, education, marriage and retirement.

“There is a clear social narrative surrounding the question: ‘Do I, and will I, have enough?’ The fact that these questions are being asked is positive because we know the earlier people focus on their money behaviors, the more time they have to course-correct to achieve their goals,” said Michael Liersch, head of advice and planning at Wells Fargo.

An overwhelming 90 percent of those surveyed responded that they feel “sticker shock” in one or more areas of common spending, including eating out, attending a concert, buying a bottle of water, or downloading a video game. And they say actual costs are between 55 percent and 200 percent higher than what they expect.

“Spending is one of the most important factors to staying on track,” said Liersch. “I would encourage people to align their spending with what matters most to them.”

Nearly all Americans (94 percent) acknowledge they want to do just that: Align money choices with their values. And 86% want to be more intentional and thoughtful about spending.

According to Liersch, people “aren’t just winging it. They’re being extraordinarily introspective as they navigate their financial priorities.”

Trying not to be judged over money

Money can be an emotional topic, inciting envy, anxiety, and secretiveness. While 87 percent of the survey participants say it makes no difference to them how much money another person has, 56 percent keep how much they have secret, and 32 percent of them say it’s because they’re trying to avoid people judging them.

Americans also spend time thinking about how much money other people have – and wishing they could have more themselves. Forty-seven percent responded they often feel envious of how much money other people have, 37 percent admit to obsessing about getting rich, 34 percent admire social-media millionaires, and 23 percent admit to sometimes overspending just to keep up with people around them.

People “appear comfortable with other people being authentic about their financial situation, which is encouraging,” Liersch said. “So now it’s time to overcome self-judgment and reset the frame of reference from others to one’s own personal benchmark.”

Eighty-six percent of respondents say they have a clear picture of what they want their money to do for them. And the vast majority are optimistic about how to do it—87 percent say now is a good time to save, and 65 percent say now is a good time to invest. Yet 61 percent say they need a mental reset and are being held back by such factors as difficulty changing habits, lack of financial knowledge, and other financial responsibilities.

To overcome these challenges, consumers are seeking more financial advice year over year. Last year, 24 percent said they were seeking more advice from others; this year it’s 36 percent. Looking across generations, the desire for more advice is higher among teens (54 percent), gen Z adults (61 percent), and millennials (46 percent).

At a time when many are feeling cash-strapped, learning new ways to think about and manage money can help you take control of your financial future, Liersch noted.

The full Wells Fargo report is at sites.wf.com/wfmoneystudy-2025

Source: StatePoint Media

By Omar Kaywan

Although it may seem like a grim topic, it’s important to be prepared and have peace of mind about not leaving your family with tens of thousands of dollars of debt for your end-of-life expenses. And while some people may think a simple life insurance policy will cover everything, this is just one of the many end-of-life expense myths out there. Here are five:

Funerals are a set cost.

In reality, funeral costs can vary drastically. Not only does your family need to consider the cost of the plot, tombstone, casket, etc., but also any religious ceremonies, burial, and if your body needs to be transported, which all incur an extra fee. Even the most basic funeral expenses can be difficult to afford, and the bill can add up quickly.

You don’t need to consider final expenses if you have life insurance.

Life insurance is important for everyone to have, but typically the money from life insurance is used to handle other expenses like mortgages, health, etc. That money can go away quickly once those big areas of life are settled.

Getting a final expenses insurance policy can give you peace of mind knowing your family will have help covering funeral costs, other outstanding debts, etc. It is specifically designed to cover costs associated with end-of-life expenses unlike traditional life insurance, and it serves as a financial safety net that offers protection and support to your loved ones.

Only old, sick people need to consider end-of-life expenses.

Whether you’re 45 or 75, life is unfortunately unpredictable. It’s important to begin planning and preparing as early as possible, so your family isn’t entirely blind-sided if something happens and left with an unmanageable amount of debt during their grieving process.

Getting more insurance will be expensive.

Getting a final expense policy doesn’t have to be expensive. Policies are customizable to what your family needs, and can cost as little or as much as you want them to, based on what your family requires. And policies are typically flexible. You can usually adjust your coverage amount or review your beneficiaries as your situation evolves.

If I get cremated, it won’t be expensive.

While cremation is cheaper than burial, the process still can leave your family with serious debt. Your burial/funeral process shouldn’t be something you feel the need to compromise on, and by getting a final expenses insurance policy, you can be sure you never have to compromise or leave your family burdened with difficult decisions and sacrifices.

Omar Kaywan is a co-founder of SmartBunny, a Bellingham-based online insurance broker.

The financial demands of eldercare are straining the budgets of many military families, with new data highlighting the growing burden as service members take on caregiving responsibilities for aging relatives.

A survey conducted by First Command Financial Services Inc. found that 63 percent of middle-class military households—defined as commissioned officers and senior noncommissioned officers (E-5 and above) earning at least $50,000 annually—are now providing care for elderly family members. That’s a significant jump from 13 percent in 2012, when the company first began tracking eldercare trends as part of its First Command Financial Behaviors Index, which assesses trends among financial behaviors through a monthly survey of approximately 530 U.S. consumers 25 to 70 years old with annual household incomes of $50,000 or more.

Eldercare costs are presenting a significant challenge for many, with 58 percent of the survey respondents reporting higher-than-expected expenses, and 53 percent calling the costs a severe financial concern.

The average caregiving family spends $1,647 per month, with expenditures directed toward home care, nursing homes, and other healthcare services.

According to First Command’s researchers, military families are taking on these responsibilities at higher rates than their civilian counterparts. Among the general population, 23 percent report caring for an elderly relative, with average monthly costs slightly higher at $1,839. Civilian caregivers similarly report financial strain, with 56 percent citing unexpected costs and 34 percent identifying eldercare as a severe concern.

Looking ahead, 31 percent of military families and 21 percent of general-population households anticipate providing eldercare to a parent or other elderly relative in the future, such as a grandparent, aunt, or uncle.

Mark Steffe, First Command’s president, stressed the importance of financial planning to navigate the economic challenges of eldercare.

“Nine out of 10 military families who are caring for an elderly family member said they planned in advance for the costs,” Steffe said. “One out of four sought help from a financial advisor. Working with a knowledgeable financial coach is a prudent way for military families to prepare for and deal with the economic realities of eldercare while continuing to pursue their own financial goals.”

As Congress struggles to ensure Social Security is fully funded far into the future, it will have a new problem to deal with. If President Trump carries out his vow to deport all illegal immigrants in the U.S., Social Security will face a more significant deficit.

Studies by think tanks and the Congressional Budget Office have shown the Social Security Administration (SSA) receives billions each year from an unexpected source: Legal and illegal immigrants. Some economists project a broad drag on the economy as a result of Trump’s actions — and it could cost Social Security roughly $20 billion in cash flow annually, according to actuaries at the SSA, which sends benefits to 68 million Americans each month, totaling $1.5 trillion last year alone.

Foreign-born workers in the United States contribute to Social Security at the same tax rate as everyone else but have lower predicted Social Security benefits than native-born Americans because, on average, they earn lower lifetime wages and have fewer years of employment that count toward their calculated benefits.

In addition, recent trends suggest that foreign-born workers are increasingly returning to their home countries to retire. As a result, many who pay into the Social Security system during their working years may not be eligible to receive benefits because non-residents can only do so under certain circumstances. Foreign-born contributors can generate net gains for the Social Security trust fund by not fully drawing benefits. 

As far as illegal immigrants are concerned, in 2022, they contributed $25.7 billion in Social Security taxes, typically by working under borrowed or fraudulent Social Security numbers. Unauthorized immigrants, however, are ineligible to claim Social Security benefits. Source: The Senior Citizens League, a non-profit advocacy organization supporting older adults’ benefits.